Author: Pei Ling

Creating MABECS’ content strategy through design thinking process

I believe that all organisations need a content strategy, whether they are for profit or not. A content strategy helps you to achieve both business goals and user needs in a cohesive, collaborative way. So many orgs put their content...

Why Comma?

I'm a linguistics geek, so those who have been following my professional development would notice the changes in my business branding over the past seven years relating to punctuations. If you're wondering what Comma Consultancy actually means, bear with me...

Transforming MABECS’ corporate profile to be partner-centered

One of the reasons I keep going back to working with the MABECS team is their sheer openness in embracing new ideas and turning those ideas into action. From user research, to website content, to print booklets - I have...